When the guys from one of the world's largest online banks with more than 20 million customers came to me, they only had the slogan "Playing on the side of business" and the idea to somehow use ambassadors. My task was to develop it into an advertising campaign.
My role: idea developing, script writing, look and feel.
Please, turn on English subs
Fedor Ovchinnikov
founder of Dodo Pizza, a worldwide pizza delivery franchise
Elena Shifrina
founder of Bite, a healthy food brand, that is available in more than 20,000 locations in 15 countries
Alexander Laryanovsky
managing partner of Skyeng, an international online language school
As part of the project, interviews with ambassadors about their path to success were posted on the landing page:
