In the beginning, our agency received an invitation to participate in a BTL pitch for the promotional campaign of Bavaria Malt, a non-alcoholic drink. To our delight, my idea emerged victorious, leaving the client inspired and eager for more. They entrusted me with the task of creating an idea and script for a commercial. This TV commercial marked a significant milestone as it served as the debut for both the digital agency I worked at and myself. Its excellence was recognized later on, earning a prestigious bronze award for the best TV ad in 2013 at the Idea Festival.

My role: idea developing, wording, script writing, participation in production- and post-production processes.