DYATLOV GROUP'S JOURNAL:
THE LAST PAGE
In 2019, Russian prosecutors went to Ural Mountains in order to reopen the investigation of one of the most puzzling tragedies in Russian history – the death of tourists from the Dyatlov group. My team was given a task to create an online project about this story. We had one cameraman on the ground and no permission to film the investigation process.

My role: main concept developing, activations concept developing, naming, scripts writing, project management, creative direction,
production supervision, preparing the case for the festivals.
CHANNELS
Instagram
We introduced people to the group members in the Dyatlov Group's IG account. Users were following and discussing the hike "in real time".
Webpage
We created a webpage, combining our videos from the places the group had hiked to with the real group diary, as well as the photos taken by the group during the hike.
Stories
We interviewed leading experts and held an online conference allowing users to ask them questions.
Telegram
We automated access
to the criminal case materials
using a Telegram-bot.
Facebook
We gave users a chance to vote on one of the official versions, or suggest their own and share it on social networks
RESULTS
59
publications
including "Page of the day"
150 000
views
of the webpage
in the first month
95 500
unique users
of the webpage
in the first month
10 000
followers
on Instagram
(of dead people)
2 800
activations
of the Telegram-bot
4 630 000
people
found out about the project
within the first month
  • Honoree
    The best data visualisation
  • Winner
    The best storytelling
  • Gold
    The best interactive branded content
  • Gold
    The best use of video and moving pictures
The project has become a part of Washington State University educational program:
Made on
Tilda